Requested Action
1. A variation from Chapter 30, Section 30-208.b, to allow a 21.4 sf fully digital drive-through menu board, where fully electronic menu board signage is not allowed.
2. A variation from Chapter 30, Section 30-208.c, to allow a 7.17 sf fully digital drive-through pre-sell menu board, where fully electronic pre-sell menu board signage is not allowed.
3. A variation from Chapter 30, Section 30-208.a.4.c, to allow a drive-through menu board and pre-sell menu board to be located in front of the building, where they are required to be located in the side or rear yard away from the primary street frontage.
4. A variation from Chapter 30, Section 30-208.a.4.d, to allow a menu board and pre-sell menu board to be oriented towards the public right-of-way, where they are not allowed to face the street.
Recommendation
A public meeting was held by the Design Commission on July 11, 2023 where Commissioner Fitzgerald moved and Commissioner Kingsley seconded:
A motion to recommend to the Village Board of Trustees, approval of PC#23-024, sign variations for Portillo’s at 806 W. Dundee Road:
1. A variation from Chapter 30, Section 30-208.b, to allow a 21.4 sf fully digital drive-through menu board, where fully electronic menu board signage is not allowed.
2. A variation from Chapter 30, Section 30-208.c, to allow a 7.17 sf fully digital drive-through pre-sell menu board, where fully electronic pre-sell menu board signage is not allowed.
3. A variation from Chapter 30, Section 30-208.a.4.c, to allow a drive-through menu board and pre-sell menu board to be located in front of the building, where they are required to be located in the side or rear yard away from the primary street frontage.
4. A variation from Chapter 30, Section 30-208.a.4.d, to allow a menu board and pre-sell menu board to be oriented towards the public right-of-way, where they are not allowed to face the street.
This recommendation is subject to compliance with the drawings received 4/27/23, sample menu displays and manufacturer specifications received 6/9/23, Federal, State, and Village Codes, regulations, and policies, and the issuance of all required permits, and the following conditions:
1. A requirement to provide landscaping to help soften the pre-sell menu board from the street, to be approved by Staff prior to issuance of a permit.
2. The electronic menu boards will display drive-through menu signage only, and will not be used to display any other advertisements.
3. Use of the electronic displays shall comply with all operational standards for electronic signs as set forth in Chapter 30, Section 30-705.h, which includes static displays only (no scrolling, fading, flashing, animation, video, or sound), auto-dimming photocell technology to control brightness to .3 footcandles maximum above ambient lighting conditions, no off-premises advertising, and only permitted to be illuminated during the hours that the business is open.
4. This review deals with architectural design only and should not be construed to be an approval of, or to have any other impact on, any other zoning and/or land use issues or decisions that stem from zoning, building, signage or any other reviews. In addition to the normal technical review, permit drawings will be reviewed for consistency with the Design Commission and any other Commission or Board approval conditions. It is the architect/homeowner/builder’s responsibility to comply with the Design Commission approval and ensure that building permit plans comply with all zoning code, building permit and signage requirements.
Roll Call Vote: Commissioners Fitzgerald, Kingsley and Acting Chair Eckhardt voted in favor. Motion carried.