BACKGROUND

This report covers proposed amendments for five separate signage matters.  Two of these matters (wall signs for permitted non-residential uses located in residential zoning districts and awning signage) are intended to be less restrictive than current code, to allow more signage flexibility for these applications.  The proposed changes regarding wall signs for multi-story building are intended to clarify code to be consistent with current practice for this type of signage.  Finally, the proposed changes regarding perimeter window lighting and window signage are intended to address concerns raised by the Design Commission regarding poor aesthetics and character.

RECOMMENDATION

A public meeting was held by the Design Commission on August 28, 2018 where the following recommendations were made:

Residential Wall Signs:

A MOTION WAS MADE BY COMMISSIONER ECKHARDT, SECONDED BY COMMISSIONER KUBOW, TO RECOMMEND APPROVAL TO THE VILLAGE BOARD FOR SIGN CODE MODIFICATIONS TO CHAPTER 30, SECTION 30-203, RESIDENTIAL (R) DISTRICTS SIGNAGE PROVISIONS, AS OUTLINED IN ATTACHMENT I DATED AUGUST 28, 2018.

A MOTION WAS MADE BY COMMISSIONER ECKHARDT, SECONDED BY COMMISSIONER KUBOW, TO AMEND THE MOTION TO INCLUDE THE FOLLOWING REVISION:

1. A MAXIMUM OF THREE WALL SIGNS.

Roll Call Vote:  Commissioners Kingsley, Kubow, Seyer, Eckhardt, and Chair Fitzgerald voted in favor.  Motion carried.

Wall Signs for Multi-Story Buildings:

A MOTION WAS MADE BY COMMISSIONER ECKHARDT, SECONDED BY COMMISSIONER KINGSLEY, TO RECOMMEND APPROVAL TO THE VILLAGE BOARD FOR SIGN CODE MODIFICATIONS TO CHAPTER 30, SECTION 30- 402, NUMBER, AS OUTLINED IN ATTACHMENT I DATED AUGUST 28, 2018.

Roll Call Vote:  Commissioners Kingsley, Kubow, Seyer, Eckhardt, and Chair Fitzgerald voted in favor.  Motion carried.

Awning Signage:

A MOTION WAS MADE BY COMMISSIONER KUBOW, SECONDED BY COMMISSIONER KINGSLEY, TO RECOMMEND APPROVAL TO THE VILLAGE BOARD FOR SIGN CODE MODIFICATIONS TO CHAPTER 30, SECTION 30-201.h.2.b, DOWNTOWN DISTRICT SIGN REQUIREMENTS, AND SECTION 30-701 CANOPIES, AWNINGS AND MARQUEES, AS OUTLINED IN ATTACHMENT I DATED AUGUST 28, 2018, WITH THE FOLLOWING REVISION:

1. DO NOT ALLOW AWNING SIGNAGE TO INCLUDE PRODUCTS PRODUCED OR SOLD OR SERVICES RENDERED.

Roll Call Vote:  Commissioners Kingsley, Kubow, Seyer, Eckhardt, and Chair Fitzgerald voted in favor.  Motion carried.

Perimeter Window Lighting:

A MOTION WAS MADE BY COMMISSIONER ECKHARDT, SECONDED BY COMMISSIONER KINGSLEY, TO RECOMMEND APPROVAL TO THE VILLAGE BOARD FOR SIGN CODE MODIFICATIONS TO CHAPTER 30, SECTION 30-120 PROHIBITED SIGNS, AS OUTLINED IN ATTACHMENT I DATED AUGUST 28, 2018, WITH THE FOLLOWING REVISION:

1. THAT ADDITIONAL LANGUAGE BE INCLUDED THAT ADDRESSES A LOW LIGHT LEVEL FOR THE SEASONAL HOLIDAY LIGHTING, WITH THE SPECIFIC LIGHT LEVEL LIMIT TO BE DETERMINED BY STAFF. 

A MOTION WAS MADE BY COMMISSIONER ECKHARDT, SECONDED BY COMMISSIONER KUBOW, TO AMEND THE MOTION TO ADD THE FOLLOWING:

2. THAT LANGUAGE BE ADDED STATING THAT TEMPORARY CUSTOMARY HOLIDAY AND SEASONAL DECORATIONS AND LIGHTING BE ALLOWED FOR A REASONABLE PERIOD OF TIME.

Roll Call Vote:  Commissioners Kingsley, Kubow, Seyer, Eckhardt and Chair Fitzgerald voted in favor.  Motion carried.

Window Signs:

A MOTION WAS MADE BY COMMISSIONER KUBOW, SECONDED BY COMMISSIONER KINGSLEY, TO RECOMMEND APPROVAL TO THE VILLAGE BOARD FOR SIGN CODE MODIFICATIONS TO CHAPTER 30, SECTION 30-103 EXEMPTIONS, AND SECTION 30-201h.3&4, DOWNTOWN (B-5) DISTRICT SIGN REQUIREMENTS, AS OUTLINED IN ATTACHMENT I DATED AUGUST 28, 2018.

Roll Call Vote:  Commissioners Kingsley, Kubow, Seyer, Eckhardt, and Chair Fitzgerald voted in favor.  Motion carried.